Pretty Baby is a beauty-tech company delivering radically personalized skincare through our AI-powered platform, Beauty Genome. We combine smart diagnostics, adaptive routines, and inclusive products to help people take care of their skin with precision and heart. We believe beauty is for everyone — and we’re here to make sure it finally acts like it.
Beauty, Personalized. Tech, Humanized.
Pretty Baby is a beauty-tech company redefining what skincare can be: smarter, kinder, and made for real people. Our proprietary platform, Beauty Genome, uses AI to deliver adaptive product recommendations and ritual plans based on skin biology, environmental factors, and emotional inputs — because skincare isn’t one-size-fits-all. We’re not here to compete with retailers. We’re here to amplify them — helping customers find the right products faster, buy with confidence, and stick with brands t
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