Shop Black

The place to find

Black-Owned Brands

Where to Start

Black-owned businesses are something of an obsession here at the Fifteen Percent Pledge. We know you're here because you want to discover more Black-owned brands for all your everyday needs. So we created our Business Equity Community, a directory of Black businesses for every category from fashion & beauty to food, wellness, art, publishing, and more!

Find a Brand

- Founder Spotlight

Abena Boamah-Acheampong, founder of Hanahana Beauty

Hanahana beauty is created for people who want to be intentional about how they take care of their skin, not only about the benefits from the ingredients we use but how we source them. 

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