Shop Black

The place to find

Black-Owned Brands

in partnership with

Where to Start

Black-owned businesses are something of an obsession here at the Fifteen Percent Pledge. We know you're here because you want to discover more Black-owned brands for all your everyday needs. So we created our Business Equity Community, a directory of Black businesses for every category from fashion & beauty to food, wellness, art, publishing, and more!

Find a Brand

- Founder Spotlight

Alfonso Ali Wright and Jamila McGill, founders of Brooklyn Tea

We're fascinated by tea. It’s natural, healthy and has a variety of tastes and benefits. Preparing tea can be as simple as pouring boiling water over a handful of dried leaves or as complex as discovering the exact time and temperature for the “perfect cup” of your favorite varietal.

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New Arrivals

Below are a few of our favorite new arrivals.