The Sephora Beauty Grant
Enter for your chance to win $100,000 to grow your beauty business!
Frequently Asked Questions
See FAQs here for more information. Got additional questions? Email brands@15pp.org
- E-commerce business with minimum annual revenue of $100,000
- Business must be located in the United States
- Business must have 51% or more ownership by an underrepresented founder or founding team*
- To be eligible to apply, a team must have at least one founding member from such a background, including, but not limited to, backgrounds such as Black/African/African American, AAPI, Hispanic/Latino/Latina/Latinx, Indigenous, LGBTQIA+, parents with earned income below the poverty level, first-generation immigrants and women. Founders from any background traditionally overlooked in venture capital funding may apply regardless of race.
- Sells a CPG product in one of the following categories: Beauty, Haircare, Makeup / Makeup tools, Skincare, Fragrance, Bath & Body
- Must be in business for at least 1 year
Finalists will be notified through the main contact email provided in the Business Equity Community profile.
The Sephora Beauty Grant provides one grantee a cash award.
No.
We do not accept product samples during the call for applications.
The information you provide will be available to the Fifteen Percent Pledge team and members of the review committee only. Please note that all committee members have signed a non-disclosure agreement.
Yes, but your business must be incorporated and legally operating in the United States of America.
It may be subject to local taxation. Payment of all and any taxes in relation to the cash award is the sole responsibility of the award winner.
English
We will not accept any applications after the deadline.
Please email info@15pp.org with a short description and screenshot of your issue.
Due to the overwhelming amount of applications we receive, our team does not have the capacity to provide feedback on individual applications.
See questions here: Application tips and resources
We recommend uploading your videos to a video platform like Youtube and Vimeo or a cloud-sharing platform like Box. Then, share a link to the videos as part of the application. Make sure the video link is not private!
We recommend directly uploading a .pdf file for pitch decks and financial materials.
Yes.
Given the size of this award, it’s important that the winner has a business idea that has demonstrated success in the market.
Yes.
No.
Please email info@15pp.org with a short description and screenshot of your issue.
About the Fifteen Percent Pledge
The Fifteen Percent Pledge is a racial equity and economic justice non-profit organization addressing the inequities that exist throughout the American consumer economy and working towards closing the racial wealth gap. In recognition that Black people in the U.S. compromise nearly 15% of the population, the Fifteen Percent Pledge calls on major retailers and corporations to commit a minimum of 15% of their shelf space, sales revenue, and annual spend to support Black-owned businesses. In 2022, the Pledge was the recipient of Fast Company's Most Innovative Company of the Year Award.
Donations
Are you are a founder, venture capitalist, corporate employee, or other leader who wants to invest or contribute to funding a grant for a Black business owner?
Individuals can also donate here to support the Pledge's general operations and long-term organizational growth.