The Sephora Beauty Grant
Enter for your chance to win $100,000 to grow your beauty business!
Frequently Asked Questions
See FAQs here for more information. Got additional questions? Email brands@15pp.org
- Member of the Fifteen Percent Pledge Business Equity Community. You can join by signing up here: Create account
- E-commerce business with minimum annual revenue of $100,000
- Black-owned: At least one self-identifying Black person with 50% or more equity in the company
- Sells a CPG product in one of the following categories: Beauty, Haircare, Makeup / Makeup tools, Skincare, Fragrance, Bath & Body
- Must be in business for at least 1 year
Finalists will be notified through the main contact email provided in the Business Equity Community profile.
The winner will receive a cash award; the two finalists will not receive cash awards.
No.
We do not accept product samples during the call for applications.
The information you provide will be available to the Fifteen Percent Pledge team and members of the review committee only. Please note that all committee members have signed a non-disclosure agreement.
Yes, but your business must be incorporated and legally operating in the United States of America.
It may be subject to local taxation. Payment of all and any taxes in relation to the cash award is the sole responsibility of the award winner.
English
We will not accept any applications after the deadline.
Please email info@15pp.org with a short description and screenshot of your issue.
Due to the overwhelming amount of applications we receive, our team does not have the capacity to provide feedback on individual applications.
See questions here: Application tips and resources
We recommend uploading your videos to a video platform like Youtube and Vimeo or a cloud-sharing platform like Box. Then, share a link to the videos as part of the application.
Similar to the video responses, we recommend uploading your statements to sharing platforms like Youtube or Box. Then, share a link to the statements as part of the application.
Yes.
Given the size of this award, it’s important that the winner has a business idea that has demonstrated success in the market.
Yes.
No.
Please email info@15pp.org with a short description and screenshot of your issue.
About the Fifteen Percent Pledge
The Fifteen Percent Pledge is a racial equity and economic justice non-profit organization addressing the inequities that exist throughout the American consumer economy and working towards closing the racial wealth gap. In recognition that Black people in the U.S. compromise nearly 15% of the population, the Fifteen Percent Pledge calls on major retailers and corporations to commit a minimum of 15% of their shelf space, sales revenue, and annual spend to support Black-owned businesses. In 2022, the Pledge was the recipient of Fast Company's Most Innovative Company of the Year Award.
Donations
Are you are a founder, venture capitalist, corporate employee, or other leader who wants to invest or contribute to funding a grant for a Black business owner?
Individuals can also donate here to support the Pledge's general operations and long-term organizational growth.