The Fifteen
Percent Pledge
Black people make up 15% of the US population. So, we asked businesses to dedicate 15% of their shelf space to Black-owned brands.
With over 30 corporate partners, we’ve been able to shift almost $14B of revenue to Black-owned businesses.
See Who's Pledged
Shop Black-owned brands
Shop Black-owned brands with Fifteen Percent Pledge. For consumers who wants to shop their values, Fifteen Percent Pledge has created a directory of Black-owned brands across a variety of categories and products. Peruse the selection, discover new brands, and shop Black, all in an effort to create greater equity for Black businesses.
Find a BrandAbout the Pledge
The Pledge is an invitation to partners to give their valued community what they are asking for: variety and economic equality. The Pledge allows us to learn and grow together, led by a sustainable model for long-term change.