The Fifteen

Percent Pledge

Black people make up 15% of the US population. So, we asked businesses to dedicate 15% of their shelf space to Black-owned brands. 

With over 28 retailers, we’ve been able to shift almost $14B of revenue to Black-owned businesses.

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The Fifteen Percent Pledge is a call to action for major retailers and corporations to join us in creating sustainable and supportive ecosystems for Black-owned businesses to succeed. We work with companies to comprehensively re-evaluate their org structures, ways of working, funding, and resourcing in order to implement meaningful change and create greater equity for Black businesses.

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About the Pledge

The Pledge is an invitation to retailers to give their valued community what they are asking for: variety and economic equality. The Pledge allows us to learn and grow together, led by a sustainable model for long-term change.